#58 Let's talk email marketing, with Sam Waterworth

2 Mar

Have you wanted to start email marketing but are unsure where to start?

Or, perhaps you have an email list but it’s just sitting there growing cold?

My guest today is Sam Waterworth, founder and director of Stairway Marketing. Sam is a marketing specialist for service-based businesses and loves helping small businesses learn to communicate with their audience in a consistent, effective, and efficient way.

In this episode, we’re talking about all things to do with email marketing. For many of us, email marketing causes a ball of stress in our stomachs because we have no idea where to start, what to include in the emails, how often to send them and if they really work anyway.

Sam is here to answer all of these questions, give us her tips, and share why it’s so important to nurture your email list to grow your audience, sales and business.

This episode is perfect for you if you want to learn how to utilise this truly effective marketing strategy in your business and build deeper connections with your audience.

TOPICS DISCUSSED AND WHERE TO FIND THEM:

[1:28]: Sam founded Stairway Marketing and talks about her background in email marketing and copywriting.

[2:54]: Sam shares why we need an email list as a small business owner. #1 If your business is too reliant on one marketing challenge, email marketing is a great supplement.

[3:58]: #2 Email marketing builds connections and relationships with your audience.

[5:20]: It’s never too late to start email marketing. You don’t need to have a huge list.

[5:47]: To get started, choose the right platform for you.

[6:31]: A lead magnet is a great way to grow your list but you don’t have to use this strategy.

[8:12]: Nurture your list and send emails on the frequency that is sustainable for you. Let your audience know how often they’ll hear from you and what content you’ll be including.

[11:43]: Sam explains how to decide what you should write about in your emails.

[13:44]: What’s the primary goal for your business? Your email strategy will vary depending on your goal.

[15:00]: Email Lovers Guide to Email Marketing is a free download on Sam’s website.

[16:59]: Where to find Sam.

LINKS:

Previous episode mentioned:

The importance of niching in small business, with Jess Osborn

Where to find Sam:

Free Download: Email Lovers Guide to Email Marketing

Website: https://www.stairwaymarketing.com.au/

Instagram: @stairway.marketing

Get your copy of my Annual Legal Checklist here

Join Me on Social:

AUTHOR

Nicole Macdonald – January Made x Creative Process Collective

Hi there! I’m the founder and head architect behind Creative Process Collective, as well as owner and designer over at January Made Design. You can guarantee I will greet you with an over the top smile and talk your ears off about all things creative, small business and probably pets (everyone loves pets). Serial over-sharer on social media, you’ll be able to find me most days sitting at my trestle table working away with a green tea and surrounded by too many house plants and most likely a cat stretched across my keyboard.

Website | Instagram | Facebook

https://www.januarymade.co.nz