#184 - My WORST client ever & why it matters

 
 

Have you ever agreed to work with a client despite your gut screaming “No”?

I have, and it didn’t end well.

Today I’m sharing a story that my clients have asked for again and again – my worst client experience ever.  I’m not just complaining or airing grievances, I’m talking about the impact this experience had on how I approach my business and, more importantly, how I choose my clients.

For those who don't know me, my earlier career involved 12 years of litigation and dispute resolution. You’d think my worst client would stem from those stressful, high-stakes days in court, but no. My worst client came about four years ago in my current business—a mature female business owner with a well-established team.

The issues began when I agreed to a retainer arrangement, something I usually avoid because it doesn’t align with my business ethos. Despite my better judgement and intuition screaming a loud “No!”, I begrudgingly agreed, hoping it would work out. Spoiler alert: It did not.

Respect in business relationships is paramount. Unfortunately, this client lacked it entirely—not just for me, but for the value I bring. I was constantly micromanaged, with endless phone calls questioning my every move on time and tasks left on the retainer. It was toxic and exhausting.

So, what did I learn from this?

Firstly, respect is now a non-negotiable for me. If a client doesn't respect me, my time, or my work, it’s doomed from the start. I've learned to observe closely how potential clients treat their own teams and clients. Their behaviour is often a precursor to how they might treat me.

Additionally, I’ve learned to back myself, always. Self-doubt can be debilitating. When I doubt myself, the decisions that follow rarely serve me well. Each time I've ignored my intuition and agreed to terms that didn't sit right with me; I've lived to regret it.

So, that’s the story of my worst client ever.

While it's not the dramatic tale many might expect, I hope it encourages you to reflect on your own client experiences and make thoughtful changes. Evaluate those relationships, tweak your systems, and ensure that you’re working with people who respect and align with your values.

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Nicole Macdonald

AUTHOR


Nicole Macdonald – January Made x Creative Process Collective

Hi there! I’m the founder and head architect behind Creative Process Collective, as well as owner and designer over at January Made Design.  You can guarantee I will greet you with an over the top smile and talk your ears off about all things creative, small business and probably pets (everyone loves pets). Serial over-sharer on social media, you’ll be able to find me most days sitting at my trestle table working away with a green tea and surrounded by too many house plants and most likely a cat stretched across my keyboard.

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https://www.januarymade.co.nz
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#185 - Power in Process: How strong systems can impact more than your business, with Kate Addamo

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#183 - How to deliver a premium client experience + more, with Marcus Syvertsen