How this one simple word could be quietly costing your business
I was delighted to contribute to Frankie Magazine recently, where I shared why one small word, just, could be quietly costing creative business owners more than they realise.
This article explores:
How the language we use about our businesses (especially the habit of minimising with words like "just") shapes the way we behave, price, and protect what we've built.
Why a client doesn't experience your business any differently because you're a sole trader, and why your legal liability, and your clients' expectations, don't shrink with your team size.
How proper legal foundations don't just protect you, they signal professionalism to your clients and create confidence on both sides of the relationship.
If you've ever caught yourself starting a sentence with “I’m just a small business," this article is a must-read. You can find it here.
